Many of these pop ups strategically block navigation options in the end adding up to unnecessary hits on some 2ndry linked page(via intrusive ads) or making sick stickies keeping us away from main material for which we were initially there making us dependent on AdBlockers. These sites find that out and stop access to their content(their concern maybe genuine but ugly process) until we stop AdBlockers taking away our freedom altogether. I have stopped going to most News Websites for this.