I work for a company that produces ingestible goods. Having worked for Amazon previously, I knew select brands were allowed to be “gated”, that is, only be sold by authorized resellers. Imagine my surprise when Amazon repeatedly denied us the ability to gate our brand. As a consumer, I’d like to know that an ingestible good comes from a reputable source - more so than a Coach purse. The whole experience really shot Bezos’ “customer centricity” principle in the rear for me.
Amazon could greatly improve its counterfeit issue by giving manufacturers more control over their brand. That, to me, is the root of the issue.
Amazon could greatly improve its counterfeit issue by giving manufacturers more control over their brand. That, to me, is the root of the issue.