I’ve been on this for 20 years. The guy has coffee table books! He cashes checks! He took something that was previously done anonymously and for free, put his name on it and started charging for it. Good luck to him, but anonymous he is not.
Yes, putting out cones. Bending over, laying down a cone, taking five steps, laying another. Hard work. Meanwhile Malcolm Gladwell changes his mind about it. Put out some cones, Malcolm!