Stop Shaming Your Users for Micro Conversions(nngroup.com)

https://www.nngroup.com/articles/shaming-users/?utm_source=Alertbox&utm_campaign=fbf898bbae-Stop_Shaming_Users_Group_Notetaking_2017_05_01&utm_medium=email&utm_term=0_7f29a2b335-fbf898bbae-40056581