Ask HN: What are some good newsletter etiquette?

1 pointsby shimmmaz6 anni fa2 comments

Looking for a guide to start sending email out to people, but not sure what is right to do, consent wise.

For example, if someone emails me about my product, is it ok to add them to a mailing list for product updates?

Thanks.

2 comments

rchaudhary6 anni fa

Use double opt-in.

ksaj6 anni fa

I'm pretty sure that unless they ask to be on that mailing list, it wouldn't even be legal to simply add them to it. I suppose that is country dependent, though.

Story time: I asked a Logic Audio plugin developer a question about one of their plugins that I might have been interested in using. They put me on their mailing list without my requesting it, and over time I was getting tens of emails a month from them about that product and others that they had. I was ignoring all of them since they were literal spam about things I simply wasn't interested in.

They got bought out by another company that sold Music e-magazines as well as software, and suddenly I was inundated by spam from all their different areas.

It took me quite a while to get off their lists, and I assured them that because of what they had done, I would never buy anything from them, no matter how incredible or desirable - they'll always have competition, and I'll be going there instead. All because they mishandled my one question about one product of theirs that I didn't even own (and henceforth never will.)