Competing with free: Why Quibi failed to read the room(4thquadrant.io)
4thquadrant.io
Competing with free: Why Quibi failed to read the room
https://4thquadrant.io/articles/transformations/concept-competing-with-free-why-quibi-failed-to-read-the-room/
4 comments
I think it's a good analysis but honestly I just have to wonder who intuitively thought this was a good idea. Chopping up high quality content into small clips, having to watch them on a tiny phone screen and the only new feature is how you flip the phone? It already just sounds awful.
Agreed, its baffling, and I guess the latest results on their coversion rate (8% of those who participated in free trial) reflects exactly how little traction the idea actually found.
(https://www.theverge.com/2020/7/8/21318060/quibi-subscriber-...)
(https://www.theverge.com/2020/7/8/21318060/quibi-subscriber-...)
“We’re competing against free,” Jeffrey Katzenberg says referring to the likes of youtube and social media platforms like TikTok. “We have to offer something that is meaningfully, measurably, quantifiably, creatively different. They don’t know how to do what we do, with all due respect,…”
This is what always strikes me...the knowledge that you are competing against a "new" category of entertainment but the hubris to dismiss it in one fell swoop...why wouldn't you ask "why did this cattegory crop up"; "is there something new going on here that they do better than us?"
This is what always strikes me...the knowledge that you are competing against a "new" category of entertainment but the hubris to dismiss it in one fell swoop...why wouldn't you ask "why did this cattegory crop up"; "is there something new going on here that they do better than us?"
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