An app-driven, dark kitchen-dominated future?(theguardian.com)
theguardian.com
An app-driven, dark kitchen-dominated future?
https://www.theguardian.com/global-development/2021/apr/25/deliveroo-tech-delivery-restaurant-service-dark-kitchens
2 comments
It's a good observation.
What this is proving is that consumer behaviour is shifting rapidly with us wanting eye catching food with that ow so fuzzy feeling of something being delivered to you without the need to talk to anyone.
Consumers have a higher perceptual need to satisfy their food desires knowing that cooking for themselves might not make the mark.
And with the rise of evergrowing distractions cooking for yourself is a chore now easily avoidable.
Albeit I'll skip trying to rationalise our habits of overindulgence with something that's convenient and satisfying even if it's short-lived...
What this is proving is that consumer behaviour is shifting rapidly with us wanting eye catching food with that ow so fuzzy feeling of something being delivered to you without the need to talk to anyone.
Consumers have a higher perceptual need to satisfy their food desires knowing that cooking for themselves might not make the mark.
And with the rise of evergrowing distractions cooking for yourself is a chore now easily avoidable.
Albeit I'll skip trying to rationalise our habits of overindulgence with something that's convenient and satisfying even if it's short-lived...
Especially with cooking a meal being quite trivial these days thanks to everything in supermarkets being damn near prepared already (washed, cut, portioned etc).