Show HN: Streamline Your Funnel Analytics with Dynamic UTM Tags and JavaScript(fusebit.io)
fusebit.io
Show HN: Streamline Your Funnel Analytics with Dynamic UTM Tags and JavaScript
https://fusebit.io/blog/dynamic-utm-tags/
0 comments
—
https://fusebit.io/blog/dynamic-utm-tags/
—
While UTMs are ubiquitous in analytics, the best practice requires constant effort to ensure external links are tagged. The reality is that only a few links contain UTM tags. Links that do have UTMs are often only digital marketing campaigns, generated through manual tagging with the help of a campaign tracking URL builder. This creates a challenge when you want to create standard reports to compare the performance across all marketing channels. This is even more important when your analytics stack extends beyond the Google ecosystem.