The last few months have proven that autonomous agents are testing the web’s guardrails — from robots.txt to checkout flows — and trust is the casualty.
At GoDaddy, we’re addressing this with the Agent Name Service (ANS) open standard — a framework introducing a digital passport for autonomous agents. By binding each agent’s identity to its exact version of code, ANS creates verifiable trust even in multi-agent chains, reducing the risk of compromised code or “trust rot.”
This is more than a technical milestone — it’s the foundation for secure, scalable agent-to-agent commerce. This post follows our announcement from last month: ANS is now live, and we’re partnering with select companies to roll out implementations in the near future.
ANS provides the PKI-based foundation and governance model enterprises need to trust the shift toward a decentralized, agent-driven internet — acting as the bridge between today’s Web2 enterprise reality and the decentralized agentic future.
Exciting times ahead as we continue shaping the agent economy.
At GoDaddy, we’re addressing this with the Agent Name Service (ANS) open standard — a framework introducing a digital passport for autonomous agents. By binding each agent’s identity to its exact version of code, ANS creates verifiable trust even in multi-agent chains, reducing the risk of compromised code or “trust rot.”
This is more than a technical milestone — it’s the foundation for secure, scalable agent-to-agent commerce. This post follows our announcement from last month: ANS is now live, and we’re partnering with select companies to roll out implementations in the near future.
ANS provides the PKI-based foundation and governance model enterprises need to trust the shift toward a decentralized, agent-driven internet — acting as the bridge between today’s Web2 enterprise reality and the decentralized agentic future.
Exciting times ahead as we continue shaping the agent economy.
Read more in Scott Courtney’s latest post: Why the Agent Economy Needs a Digital Passport https://www.godaddy.com/resources/news/why-the-agent-economy...
What do you think — could verifiable, version-bound identity be the missing piece for safe autonomous collaboration?