You are wasting your non-US traffic(evendeals.com)
evendeals.com
You are wasting your non-US traffic
https://www.evendeals.com
4 comments
> They land on your site, see US pricing, and leave. You get $0. They get nothing. Everyone loses.
How will their US customers react when they learn they're paying more for the same product?
How will their US customers react when they learn they're paying more for the same product?
If you sell digital products, courses, or SaaS, you're probably losing visitors from emerging markets every day without realizing it. They land on your site, see US pricing, and leave. You get $0. They get nothing. Everyone loses.
That's why instead of a flat price, you should use purchasing power parity pricing instead! You're not discounting. You're monetizing traffic that currently converts at 0%. Data shows businesses see 15-30% more revenue after implementing it.
Granted it won't work for every SaaS, but for digital products with zero-to-little delivery cost, it's kind of a no-brainer.