Do you use AI for cold email copy?
there are tons of prompts and tools – and all of them still show mediocre results.
what can you recommend? I'm tired of writing new copy every week. (no self-promo please)
5 comments
Since the early 2000's I have dropped cold emails into SpamCop and a handful of other UCE reporting sites. UceProtect also catch some of them in their bot catchers. A number of commercial anti-spam products and appliances pull in UceProtect data via Rsync to adjust spam scores. AI or No-AI unsolicited commercial emails will always be treated as hostile dark-patterns.
I don't use AI for cold email copy, as everyone else already uses them.
I get so many cold emails, here is what I wish every one of those people understood before emailing me.
- ensure you've been to and read my website (like I don't need help with my website if I make websites myself)
- check me out online to understand what I may need help with (while not everyone will post publicly about that, if someone needs help, and you can offer that help, then email mentioning where you saw that post and how you can help)
- I've found very few people actually enjoy getting "bumping this to the top of your inbox" from cold email senders. If your first email didn't make enough of an impact to get me to reply, then don't bother sending me a reply
- email me from your domain so I can check out your stuff on my own terms (while many people do appreciate a link to book time on someone's calendar, if you use your own domain then I can clearly go check out what you are offering)
I get so many cold emails, here is what I wish every one of those people understood before emailing me.
- ensure you've been to and read my website (like I don't need help with my website if I make websites myself)
- check me out online to understand what I may need help with (while not everyone will post publicly about that, if someone needs help, and you can offer that help, then email mentioning where you saw that post and how you can help)
- I've found very few people actually enjoy getting "bumping this to the top of your inbox" from cold email senders. If your first email didn't make enough of an impact to get me to reply, then don't bother sending me a reply
- email me from your domain so I can check out your stuff on my own terms (while many people do appreciate a link to book time on someone's calendar, if you use your own domain then I can clearly go check out what you are offering)
yep to all points, and for an AI to be able to do this level of background check as a real human being, you need more than just simple prompts & basic wrapper-level tools. & as long as sloppy ai-made emails still get results, nobody cares enough to pour more effort & tokens into them.
Cold email is called spam