I'm hoping the Burger King trial goes well so we can get nationwide expansion, in large part to help bring the price down. That premium is still a little rough, Impossible is in a lot of restaurants but doesn't have the in-store presence that Beyond Meat has at the moment. Scale, scale, scale!
"First: The vegetarians that I know don't like meat."
Hi, nice to meet you! Vegan for almost a decade, the smell of a burger on the grill in the summer gives me hella cravings. We exist.
"Second: When I tasted an Impossible Burger, it was awful. It tasted like a horrible veggie burger."
I'm jealous, you must not have ever eaten a truly horrible veggie burger. I had a Gardenburger in like 2005 that literally tasted like cardboard. The Impossible Burger is a miracle of science.
Yes, it is better! Part of the goal is to provide a "gateway patty" to make it easier for meat-eaters to reduce their consumption. Good for their health, good for the environment, good for the animals.
(Also, I've been vegan for years and _love_ the Impossible burger.)
Nailed it. We used to have summer dinners at my grandparents when I was a kid, complete with grilled burgers. It is, in large part, emotional.