Agreed - As someone who enjoys the taste and the effort being made, Impossible burgers still feel very much like a novelty. There are several restaurants in my area serving Impossible burgers, but they are usually the most expensive burger on the menu. Given that this is going to be a dollar more than a standard whopper, it'll cost the same as a double whopper.
With that, the only real incentive to eat the impossible whopper over the standard whopper would be personal motivation to eat less meat. And I'll hazard a guess that most people eating Burger King aren't immediately concerned with cutting down their meat consumption.
With that, the only real incentive to eat the impossible whopper over the standard whopper would be personal motivation to eat less meat. And I'll hazard a guess that most people eating Burger King aren't immediately concerned with cutting down their meat consumption.