MattTaibbi

8 anni fadiscuss

I think the exact opposite is true. The problem with the “one click free” universe of tons of free content is that the reader naturally will search out - or be sought out, by algorithms - material he or she agrees with. That consumer takes less time to investigate alternative views and has less patience - something less mentally taxing is just a click away. When you pay, you’re making a commitment, and I think people both have higher expectations and are making a more reasoned, careful choice. We’ll see how it goes, but I think the subscription model is more likely to produce cool/experimental material than any model that tries to game Google/FB algorithms

MattTaibbi

8 anni fadiscuss

Well, you'll probably end up getting two books over the course of the year, or something on the order of it -- This book is likely to be finished by September, and then I'll be starting on something new (I have a couple of projects I'm working on now). So over the course of 12 months, it will work out to be quite a lot of stuff. Thanks in any case for taking a look.

MattTaibbi

8 anni fadiscuss

My father, who is also a reporter, used to have one important tool, a rolodex (for those too young to know, this used to be a rolling phone card file). Every night he came home and did a thing he called a "phone attack," where he randomly called all his sources -- not for stories, but just to touch base, chat, listen to what's going on in their lives. This is basically all you need to do to be a good reporter, maintain a lot of relationships with people in different walks of life. It's hard work but very rewarding. If you don't have people with their ears to the ground, you're lost. So like my father I try to regularly stay in touch with all sorts of people, and never to call a source for a favor if I haven't recently called socially, or just to check in. People hate feeling used.

MattTaibbi

8 anni fadiscuss

So just to take on some of this -- the big problem with the old media model is that old media made its money on distribution. When you bought a newspaper you were mostly buying the expense and time they put in to making and delivering the news to you (the trucks, the paperboys, the newsstands, etc). Or you were advertising on a local TV station that had a quasi-monopoly with one of the few FCC licenses in an area. With the internet media firms no longer were really controlling distribution. Today 75% of the news comes from two distributors, Google and Facebook. So media has to figure out a new way to survive. People in the business have pored over this problem for decades. I don't see any way that it works without subscriptions. Any ad-based model is going to result in denuded clickbait-style coverage. The advantage the modern system has is that basically anyone can garner a large audience overnight, provided they're good at what they do. There's no middlemen, which means reduced costs, which means an opportunity for more independent reporting. We'll see. I'm guardedly optimistic and hope that companies like Substack will take off.

MattTaibbi

8 anni fadiscuss

So I'm embarrassed to say that I haven't read that book, but I imagine I've read almost all of Jesse's articles from that time period, as we were both covering essentially the same story. Along with Gretchen Morgenson of the Times, Jesse was one of the first reporters to start asking the question of why no one from the crisis era went to jail. I gather from the title alone that he traversed a lot of the same area I did in "The Divide," which was significantly about the pusillanimous Justice Department not wanting to take on complex financial cases. Jesse is a great reporter so I will definitely check it out.

MattTaibbi

8 anni fadiscuss

So I started my career in "traditional" journalism, working for a nice little newspaper called the Moscow Times, but the problem there was they wouldn't let you write with humor or break certain formats. So I quit and ended up several times self-publishing by putting out newspapers, which is hilarious in context -- these days people just need to type something and upload it, but we used to have to painstakingly design every page, create huge metal plates, print off them, make giant stacks of newspapers, distribute them (I've even done the distribution on my own, in cars), just to be "self-published." Also I had to sell ads back in the day! With the internet came blogging, which is obviously much simpler but the problem, again, always comes back to representing a larger financial outlet, not wanting to clash with an editor or advertisers over material, having to haggle over what to write about and when. Substack is basically just the writer and the reader and it's very painless. I think in the future you'll see a lot of writers and media personalities breaking off and using this kind of format.

MattTaibbi

8 anni fadiscuss

I would say we're more than half done. We still need to power through a big chunk of the story. It's kind of a high-wire act but we're both enjoying it.

I think letting a book evolve can have varying consequences. In reality you want it all to be stylistically consistent. But you can't publish 200 pages, see a problem, and change it on the fly. (Dostoyevsky appeared to do this in "The Possessed," changing from first to third person and back). On the other hand, the pressure of having to meet deadlines might make it more intense. So it could go either way. A lot of great, great books have been serialized and a lot of them had an hard-driving feel to them (In Cold Blood, I think, wss one, as were the Fear and Loathing books).

MattTaibbi

8 anni fadiscuss

I miss it, too. Alex is one of my favorite people on earth.

MattTaibbi

8 anni fadiscuss

Wow. I would say -- let me just back up and say that generally the job of investigative reporting is mostly about getting up to speed as quickly as possible about really complicated topics, and then communicating what you've learned in readable prose in as short a time period as possible. So the biggest challenge is when you have the hardest, most complex subjects. After the 2008 crash I was given a general assignment to explain what happened, and since I knew nothing about Wall Street, I basically had to learn about ten years' worth of financial practices in the space of maybe eight weeks. Those early stories about Goldman and AIG were both thrilling and terrifying because it was so much to digest.

Another fun one (in retrospect) - I don't know if this is investigative journalism exactly, but I was once involved with what in hindsight was a very crazy caper: a Russian newspaper called "Stringer," for whom I worked occasionally, had a contact who was willing to sell them a week of wiretapped phone calls from Putin's chief of staff, Alexander Voloshin. I ended up doing the writeup of that story. There were some minor improprieties exposed in the transcripts, but nothing world-shaking. Still, I was so terrified about publishing it that I left the country. And when I returned, I was detained at Sheremetyevo airport for hours. It turned out the problem was an unlamented passport page. I thought I was going to prison forever.

MattTaibbi

8 anni fadiscuss

It's completely different and fun. This is kind of an in-between change for me. Oddly enough working with my anonymous partner has been a real help -- my own natural voice is probably wordier and slower on the page, but he has a great natural narrative voice and gets to the point a lot more quickly. So trying to replicate his voice, I think, has made the material different and more fast-paced than I could have done on my own. It's been a blast, the most fun I've had writing in ages.

MattTaibbi

8 anni fadiscuss

I hope so. Serialization was such a huge thing for writers once upon a time. In particular it was a medium that encouraged experimentation and allowed writers to be compensated better for unusual work. It's how a lot of American detective writing got its start -- the fast pace of work like Dashiell Hammett's "Continental Ops" stories was built around the immediacy of periodical publishing. If you're writing that kind of prose as a book, it has a different style. The periodical form helped create that unique, suspenseful, fast format. My hope is that in the internet age -- when people are reading more as a whole but maybe reading fewer books -- that a serial web formal will help create a literature for readers of this era, just like magazines like "Black Mask" helped make a literature for the twenties and thirties.

MattTaibbi

8 anni fadiscuss

I think that's definitely going to be a major motivation for journalists going forward. The media landscape is becoming more and more rigid and it is becoming harder to challenge certain points through the old networks and newspapers. So having reporters be financially independent would be huge for investigative reporting, which is one of the areas that has been cut the most in the new era of clickbait media.

Another thing -- what Substack is trying to do is to solve a problem that has existed in media forever. Writers of all types have always been compensated in an indirect, convoluted way, by publishers who get some or all of their revenue from ads. This forces writers to address audiences through layers of middlemen who may or may not want to meddle in the material. The Substack model could end both direct and indirect censorship.

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