Porsche has a similar steering wheel mounted rotary switch. Traditionally it was on models optioned with the Sport Chrono package. They recently rolled it out to all new models over the past few years.
Did the company end up dropping their big customer or did the company use both Azure and AWS?
I work with customers who insist on Azure as long as they know it's an option, however they also have other vendors who are only on AWS and they seem to be okay with it.
Can there be a balance? I'd love to remotely control and view the status of my appliances without sending the telemetry to the OEM. Physically disabling all the radios would prohibit this functionality.