Interesting idea! Graphic tees are a great market to do an idea like this, as well.
People who have the disposition to wear a lot of graphic tees seem like the same people who would spend $25 on some generic tees just for the game aspect. Personally, id rather bargain hunt on Gilt or something for some high quality, well designed t-shirts, but im not your target audience.
I firmly believe that for most things, fitness and health included, the internet will always be lightyears ahead of what is published in peer-reviewed journals. Now, new ideas get thrown on a blog for millions to (potentially) see, the ideas are read and analyzed by a portion of the general population, and then they're either rejected or expanded upon. It's the perfect meritocracy of ideas, and the slow peer review process can't keep up.
I keep reading about how managers fire employees and I can't help but think there was something under the surface going on when I was fired. I wasn't given any warning or explanation, and it came as a shock to coworkers that I worker closely with. Unfortunately, I'm take with trying to describe this situation to every potential employer anyway. Its great to hear that maybe my case was there exception, and that most employers are more transparent and open about performance expectations and how their employees are doing at their job.
People who have the disposition to wear a lot of graphic tees seem like the same people who would spend $25 on some generic tees just for the game aspect. Personally, id rather bargain hunt on Gilt or something for some high quality, well designed t-shirts, but im not your target audience.