Pardon my ignorance, but... why would Trader Joe's have a problem with their products being resold in Canada if they don't have a presence there? Does their parent company have a competing brand that sales are being cannibalized from?
From my perspective: every product sold in Canada was purchased in the U.S. so... if anything, this Pirate Joe fellow has provided additional sales for Trader Joes and proved that there is demand for Trader Joe's products in Canada at an incredible 40% markup!
If they're not interested in servicing Canada, would it not be to Trader Joe's advantage to enter a formal franchising or wholesaling agreement with Pirate Joe?
There must be more to this story in terms of Trader Joes objectives as opposed to Pirate Joe's methods or the legal proceedings.
From my perspective: every product sold in Canada was purchased in the U.S. so... if anything, this Pirate Joe fellow has provided additional sales for Trader Joes and proved that there is demand for Trader Joe's products in Canada at an incredible 40% markup!
If they're not interested in servicing Canada, would it not be to Trader Joe's advantage to enter a formal franchising or wholesaling agreement with Pirate Joe?
There must be more to this story in terms of Trader Joes objectives as opposed to Pirate Joe's methods or the legal proceedings.