I've made a habit of regularly ordering in out-of-print business books when I see them recommended by people whose writing I have found useful. Some highlights have been 'The Rickover Effect', which details the construction of the first nuclear power plants, and 'Selling Microsoft', which discusses the day-to-day life and structure of enterprise technology salespeople in the 90s.
By far the best has been 'Managing the Design Factory' by Donald Reinertsen, which I strongly recommend to software engineering managers. I really appreciated the exploration of how organising teams and tasks impacts development speed, cost, performance and unit cost in different ways. Even though it was written in the 90s, I don't think I've seen as good a discussion on how architectural decisions impact corporate strategy.
I'd suggest 'The Rickover Effect' by Theodore Rockwell. The author gives a firsthand account of what it was like to be part of the teams who created the first nuclear-powered submarine and civilian nuclear power plant (perhaps counterintuitively, in that order). There is a fair amount of discussion about people, culture and leadership, but it is very grounded and very detailed about the mechanics of what went into these projects and how the former made the latter possible.
Congratulations on your success so far! My thoughts as someone who has worked in real-time graphics but not the VJ niche;
1. If you are looking to create custom visuals as a service, I'd suggest creating a specific page on your site which outlines what you offer and ideally some testimonials from VJs or clients who have used your service.
2. I wonder if there's a line of business in creating slick motion graphics for business conferences which could compliment the custom visuals work? I had some gigs creating AR visuals for pitches and presentations a while back.
3. On the subject of networking, my experience has been that regularly doing lunch/coffee with other creatives is valuable for generating business- so long as you can clearly state what you do and what kind of client you're looking for in a way people can remember when they come across it. If you do everything and you're looking for any client, people won't necessarily let you know when they find someone relevant to introduce you to.
From an entrepreneurial lens, I was often tempted to think that computer science would be the best lever which could resolve some of the environmental issues close to home for me. As an example, I spent a long time trying to invent sampling tools which could help pinpoint the broken pipes which I imagined were contributing to the contamination of a major waterway near me.
While the solution was interesting, the background research revealed that not only was the river I was concerned about significantly less polluted than nearby ones, the source of the pollution was actually known- agricultural runoff from hundreds of farms. This would become a somewhat depressing theme- the problems were actually well understood, the solutions long available, but the actors with agency over the problem have chosen not to act. Through this lens, the sad revelation was that these issues which appeared to be technical were actually purely political.
It's kicked off a broader fascination with perverse incentives. I can recommend David Graeber's 'Bullshit Jobs' to speak to another aspect of this problem. In terms of the high-wire act of political influence around ecological decisions within major engineering projects, I'd suggest 'The making of an expert engineer'.
I do still think there's a significant amount for engineers to contribute. I'm often surprised to see and hear of solutions built by software engineers with little or no regard to operational cost, and I suspect the same is true of energy efficiency. Nowadays, I try to bias towards lightweight, shared cloud resources to deliver my projects. I think that Stripe's goal of shaving off some percentage points off the world of e-commerce to kickstart a market for atmospheric carbon removal is absolutely worth a go. And I'm still fascinated by engineering megaprojects for cleaner energy distribution, such as the Sun Cable.
Hi HN- I've been building out NewsletterRadar (https://newsletterradar.com) to help companies search and get alerted to newsletter sponsorships. I'm cross posting my early analysis of 900+ email newsletter ads over the past year as I thought it'd be relevant for this crowd. Please AMA- I'd be keen to hear suggestions for further exploring this data.
By far the best has been 'Managing the Design Factory' by Donald Reinertsen, which I strongly recommend to software engineering managers. I really appreciated the exploration of how organising teams and tasks impacts development speed, cost, performance and unit cost in different ways. Even though it was written in the 90s, I don't think I've seen as good a discussion on how architectural decisions impact corporate strategy.