I mean dimethyl ether: DME. Unfortunately, I really doubt we are nearing a collapse in demand for oil. This technology seeks to convert the transportation industry to safe, cheap, and green hydrogen power, but bitumen derived products are used as an industrial feedstock for countless products that make modern society. This technology can reduce the CO2 emissions of extracting and distributing bitumen by 85% - >100%, while reducing the capital costs by 65% - 85%. It allows transitional oil to be produced cheaply, relatively cleanly, and in countries that don't violate human rights or fund terrorists.