If this is the case, why is the EU demanding Apple open up iOS? Apple doesn't need EU. The do well enough in China and Japan to cover any meager loss the EU could generate.
> still bought the device. It's their hardware, they own the iPhone.
Consumers own the hardware NOT the software. Apple, Google, etc are expected maintain the software over a long period of time. The content on the device is owned and manage by developers, Apple, Google, etc. You only rent access to the software. It's not yours.
You can buy a TV but you still have a cable bill. The TV is yours, the channels are not!