For the context of this article I think there's a distinction to be made when it comes to choice and flexibility. Sure, when you go to buy an Android you're forced to choose. But when it comes to using an Android device a lot of decisions are made by default you just have the option/flexibility to change the behavior (ie there's a default keyboard but you can swap it out if you'd like). Ultimately I think the flexibility is a good thing, day to day with my Android tablet I don't feel bombarded with choices yet if there's something I don't like about it I'm more likely to be able to fix it then with iOS.