This is mind blowing to me if this is true. I didn’t take many business classes so I wasn’t exposed to this definition. I do run a startup and as others have eluded about startup tech CEOs I’m pretty bad at marketing. But saying that, I still can’t wrap my head around how a marketing person can identify a market or create a product for that market. I basically created the company cause I saw a need. It’s my job as CEO to make sure our company is laser focused on solving that need. Solving this need is basically our overall focus but I understand you are probably talking about marketing creating new markets within that scope. Our process of identifying and creating a product and market is all about meeting with potential customers and trying to solve their needs which is a combination of sales engineers and sales and tech leads being consultants and figuring out how our technology can solve their problem. I don’t see where marketing fits into this such that they could go out and create a new market and new product for us..i always thought marketing’s job was to help us better reach those markets, but I had no idea they could identify new markets and create products for those markets. Maybe we see are using different terminology.