More and more this just feels like the modern crisis of capitalism. The declining rate of profit is so extreme that we have to institute a corporate marketing panopticon designed to sell you shit you don't need, to the extent we're willing to risk that panopticon leaking dangerous information to non-state actors that could lead to theft, extortion, or worse.
And we're not even beginning to think about what this can be used for by authoritarian regimes (cf. https://www.madamasr.com/en/2014/09/29/opinion/u/you-are-bei...)