if you think a bit harder, you shouldn't be. the data on you isn't just used to manipulate your choices on the market, it also ends up being used to manipulate your choices as a citizen -- politically, socially. You might think you're above such psychological tactics (and perhaps you are, but many many people are not, and whether you believe the democrats accusations of electoral fraud in 2016 or the many accusations on both sides since, there is absolutely no doubt that the corporatization of the internet has played a giant part in the most repugnant aspects of american and world politics since 2016)
No one cares about the physical offices. It's NOAA employees along with employees from many offices of the executive branch going on social media to talk about sudden loss of their email access or termination notices with no prior warning that's raising alarms.