Yes this just looks like a marketing fad. Folks will change their names to promote something all the time. My guess is that a visual change every so often gets folks to notice. So kinda :shrug: from me ;)
Yeah there's a whole mini scam network that copies programming how-to videos on YouTube and puts new thumbnails on them. So you watch the ad and then get 30 seconds into the video before realizing it's garbage, they've made some a few stupid pennies :(