Your average person knows nothing about technology, or advertising, or ethics. They have a hazy understanding of cookies, have no idea how real time bidding works, certainly cannot define ROAS, and could not differentiate between deontological and utilitarian theories. They have no understanding of how much Facebook earns per year from the average Western user, and virtually nobody would actually pay that to use Facebook ads-free (even if Facebook offered that option, which they have no moral obligation to do). This is just another hit piece against the boogeyman "surveillance capitalism".