Once brought a laptop adorned with loads of techie stickers to a conference, and all people could ask me was the background story behind those stickers, aswell as asking specifically about the tech in question. 'Oh you have an EFF sticker, do you care about digital rights and freedom?'.
Turned me off adding stickers after that. Not that I don't like discussing them, it just perks people's interest at the worst moments, when I'm focused on preparing my next talk for example. (Or maybe I don't want to school people on digital rights)
I remember that Simpsons episode when Homer creates a website, which contained nothing controversial, and full of bells and whistles, yet thin on content. Then he wrote an article about something controversial, and his visitor numbers went through the roof.
This is content marketing 101. Discover something new, tell people about it, profit. The backlinks will happen naturally and organically. You may even have your article featured in some high profile website that gets 10,000x more traffic than your site, boosting your SEO in the process.
Turned me off adding stickers after that. Not that I don't like discussing them, it just perks people's interest at the worst moments, when I'm focused on preparing my next talk for example. (Or maybe I don't want to school people on digital rights)