Totally get that; I'm on the older side, so personally I've been down this road quite a few times. We're ALWAYS on the verge of our profession being rugged somehow. RAD tools, Outsourcing, In-sourcing, No-Code, AI/LLM... I used to be curious about why there was overwhelming pressure to eliminate "us", but gave up and just focus on doing good work.
I'm not sure why this is confusing? We're seeing the phenomenon everywhere in culture lately. People WANT something to be true and try to speak it into existence. They also tend to be the people LEAST qualified to speak about the thing they are referencing. It's not marketing hype, it is propaganda.
Meanwhile, the 'experts' are saying something entirely different and being told they're wrong or worse, lying.
I'm sure you've seen it before, but this propaganda, in particular, is the holy grail of 'business people'. The ones who "have a great idea, just need you to do all the work" types. This has been going on since the late 70s, early 80s.