I agree, the users of Airtable love the UI. But it's mostly individuals and small companies. Airtable isn't practical for enterprises with its 50k row limit and extremely limited permissions.
With Honeycode being an Amazon tool, I would expect their targets are more enterprise. But even this tool is limited to 100k rows, so until that changes, this can't really be used at scale either.
There's still a gap in modern database apps combining scale, granular permissions and something made for non-technical users.
With all the customer interviews you've done, what roles and what industries are the ones you believe to have a larger number of these users who are good at Excel, who are ready to move up the chain to Access/Filemaker?
Co-Founder of https://www.cloudternal.com. I'm really surprised they have a limit of 100k records on their tables. They will have the same issue that Airtable has, it's just not suited for enterprise.
We believe there is still a gap in the "database app for non-technical users" space, so we created one that can handle millions of records, provides granular permissions down to the cell level and targets those creative (yet non-developer) users who end up pushing Excel beyond its usefulness.
I don't think Notion is for everyone. One of the limitations that I’ve seen with products like Notion is permissions. They don't offer granular permissions for viewing and editing down to the column, row or cell level. That is one of the reasons why I created cloudternal.com.
The records-per-base issue is super annoying. I've actually been in touch with their enterprise group and I was told the enterprise limit was 100,000 records. That's a total show-stopper. So I created cloudternal.com, without any of those limits.
With Honeycode being an Amazon tool, I would expect their targets are more enterprise. But even this tool is limited to 100k rows, so until that changes, this can't really be used at scale either.
There's still a gap in modern database apps combining scale, granular permissions and something made for non-technical users.