Look, popups are great for marketing, but this penalization isn't bad from a marketing and UX standpoint.
Popups, while effective, are being overused, which means they will become less and less effective.
On top of that, too many are poorly created and don't work on mobile, making it difficult to impossible to close out. This is unfortunate.
I've long held that we need a less intrusive "popup" that nudges instead of disrupts users. Basically a Hello Bar style that while catching my attention is something I can easily ignore.
Popups, while effective, are being overused, which means they will become less and less effective.
On top of that, too many are poorly created and don't work on mobile, making it difficult to impossible to close out. This is unfortunate.
I've long held that we need a less intrusive "popup" that nudges instead of disrupts users. Basically a Hello Bar style that while catching my attention is something I can easily ignore.