Its the same as all the "we are a blockchain company" startups that popped up looking for a problem to solve with their tech rather than the right way round.
However, a lot of those got a bunch of investment or made some decent money in the short term. Very few are still around. We will see the same pattern here.
I wonder how it compares to the rate of growth of false information in traditional news?
I feel like false information masquarading as "news" on social is rapidly increasing (and that rate is accelerating)