The article in context is not just about Chrome, but the various avatars it has manifested into.
- My wife, who has a PhD in Biotechnology believes AI to be more like a sentient being.
- My sales director feels AI should be able to act like a real salesperson, taking vague instructions, researching and churning presentations to hit the customer's heart.
The author is right here - the term is misused and misunderstood by most folks, and we should expose the system for what it actually is rather than what it can be.