A good in depth mkt analysis. While it’s not crypto, many of the key points are rinse and repeat of mining - things like insatiable demand and projected ROI. Markets and tech solve high costs all the time. Great point made about the $4/hr number that was most likely a top bullet in a 1000 pitch decks citing NVIDIA. Bagholders could just be all the nations buying all the billionaire’s stories.
This a riskless transaction for Google. It’s a projection from the current $350 levels and the industry has been chatting a while as to how to ultimately get to the magic $100 level.
At least Ms. Timofte fully admits that this contract is a gamble: “self fulfilling prophecy”. If not, Holocene will be bk with catastrophic losses and Google can punt not being compliant.
Fascinating in that our GE microwave (still actively sold) has an undisclosed feature that if you lift the door, when fully closed, by no more than a few mm, the microwave will start. I noticed this when cleaning the enclosure with a rag and my hand ever so slightly lifted up the door from the bottom. I can see how a consumer could wedge a kitchen utensil or plate accidentally under the microwave causing it to start and continue to run. Zero logic protection.
Nice setup. I hope you and the team succeed! When new ecomm systems fire up every couple years, I always hope B2B functions (volume pricing, accounts, wholesale) get to the front of the list but alas most focus on B2C - I get it, founder backgrounds with consumer products usually drives the initiative. But often the wake is a 1k dead small stores and a short product life because no PMF. But you can get tech debt lock-in with B2B - to possibly help extend your runway ;)
But of course, stick to your roadmap. It’s nice seeing you saying ‘no’ to things.
Your targets are unclear so if this is a consumer product, I would suggest doing this as a free app with Google ads to help monetize - similar to ezgifmaker.com, et al. Capture the email, then gather feedback and promote your new updates directly from there. Repeat use cases are important - will someone use this once or consistently - this is a major factor in your marketing/sales direction.
If there’s an enterprise sales opportunity, you can create a premium account scheme.
I’d refrain from hiring a marketer (like me) as you really need to validate the product first. Users admitting to having your same pain point is still way premature to whether they’ll give you hard cash right now for the solution.
Engineers nodding to this fall right into our marketing funnel. First thing we do is show you that we know how highly intelligent you are. Then we find the actual decision maker.
Sounds like it’s a freemium so increase ads or add an interstitial ad. Perhaps you could force social logins only. Or the Cloudflare wall may help. You haven’t really defined your problem here but I assume you perceive value is being stolen by their methods.
Open nodes at stores could help BLS & commercial orgs doing regular price data gathering. I work on supplier pricing dynamics and for commoditized products freeing your pricing data is powerful.
I doubt Tennant paid tuition at RCS as many/most British subjects do not pay. As an American, my kid does pay. It’s also 50-75% less than the comparable American collegiate programs. Going into debt to do what you love is probably the best reason.
I agree with the author’s notion. In ecomm your goal is zero clicks to purchase. Search is used differently by your site’s differing cohorts let alone wildly different search demands depending on your product. Anyone doing advanced search is not at the bottom of your funnel yet; they’re still deciding between products let alone ready to click buy on one.
Search bar tech is really good these days and solves a lot as it tries to drag out inferencing with suggestions and autocomplete.
1) Figure out HOW to talk to customers. Before they uninstall, drop them to free and ask for a quick phone call. You need to do this not a V.A. or an email flow. Don’t talk about your app, let them tell you about their pains. Try not to fall down the next rabbit hole of pivoting on their responses :)
2) Churn isn’t an identified problem yet. It’s just a metric you worry about.
3) Your company needs to deliver extra value every few days during onboarding. Onboarding is too short currently. Create value - trust me, your app does something they need. Bespoke report? Most Shopify apps are woefully poor in marketing and execution. There’s so much customer demand for helpful apps - the merchants are mostly dumb about Shopify because they’re worried about their own set of problems.
4) I’ve helped a few apps get better just because my customer’s (merchant’s) need the functionality and the app was just unbaked or misdirected. Devs are usually surprised at insights.