The story behind how Target found out a teenager was pregnant before her dad was is very interesting, and really gets me thinking what will happen when they monitor my behavior in-store.
I have been using iTunes Match for years and now use Apple Music. I love it, especially the integration. Combine that with CarPlay and the audio entertainment options really open up.
Question to stuartd: I am concerned about how long Apple will support iTunes Match. Have you thought about what you would switch to in order to stream your Apple Music/iTunes when or if Apple sunsets iTunes Match as a service?