It's interesting how none of the top comments mentions capitalism as the reason for companies losing their original mission. It's the same force that causes enshittification: the (unachieavable) infinite pursuit of profit. Sooner or later all companies will fall into the "financial gravity". The ones the author mentioned just haven't gotten there yet.
In case you're not aware, Chinese cars have the same or even better quality than US, European and Japanese cars. Their electric vehicles are cheap and high quality, it's really impressive.