If Amazon wants to continue to recoup this investment from Alexa sales, Amazon needs totally different leadership on the Alexa team. Alexa's app and user experience are terrible. Adding a skill is a highly convoluted process.
Most notably and most recently, the decision to drop access from 3rd party apps to its lists is an incredibly short-sighted idea. No one wants to use Amazon's software. Make Alexa effortless to use with 3rd party software.
https://www.theverge.com/2024/5/31/24168681/amazon-alexa-thi...