The blog post this was based on (http://www.matthewjockers.net/2014/06/05/a-novel-method-for-...) which is from 2014 was widely panned when it was first publicized, and some of the many problems with the methodology pointed out by scholars with more experience and competence with the statistical methods involved.
That's how scholarship is supposed to work. However, it will never stop media from seizing on a great click-baity headline.