When you're bored with the business and uninspired to do the work then I think it's time to move one. Also if you're deep in debt and not making any money I would say that's a pretty good indicator too.
Thanks! I'm just a regular person trying to make a go at my own thing because the corporate world just wasn't for me. My goal is to help people realize that if they have a dream they should go for it, but also to realize that it doesn't come easy. It's A LOT of work!!
You're welcome. Ya you can't be scared off by the big guys like Michaels, Walmart, Amazon. The fabric I sell isn't really mainstream and it's more boutique quality designer prints. My market isn't really people who would shop at the big box stores anyway. I tap into the niche markets, etsy shop owners, small biz crafters. There is a real community and it's one that likes to shop local and Canadian.
Marketing and advertising is a 24/7 job for me. As soon as I take my foot off the pedal my sales suffer. You can automate some of it with email flows and facebook/instagram advertising , but you still have to stay on top of the analytics and keep the content fresh. The thing that works really well for me is treating the customers like human beings. The customer is always right. Being nice flows out and then your customers want to help promote your business on social media etc. Try everything.
I developed an allergy to the fabric at one point and had to start wearing surgical gloves. As long as I keep them well moisturized in the dryer months I'm ok now :)
Thanks for your insight. You're not too far off, but my margins are much higher - thank goodness. I've been at this for 5 years and also have an employee who helps with all the cutting, packaging and shipping. I offer a flat rate shipping fee for small price orders anything under $45. Sales above $45 ship with a Canada Post calculated shipping rate. Good luck with your business :)
Hi! It's Alanna Banks, found of Fridays Off. Thank you for reading my story and all the comments below. I haven't had a chance to read them yet, but I'm going to run through them now. Please feel free to reach out to me with questions. :)