It’s funny, I take streaming 4k from Netflix totally for granted but I am genuinely impressed by the way natural gas and fresh drinking water appear in my house as if by magic.
As mammals we are fundamentally social creatures, and if we can't socialize then we become anxious. It's built in - you need to be a part of the tribe/pack/village/whatever because over many years of evolution, going it alone wasn't a successful survival/reproductive strategy.
There are hacks to mitigate some of the negative effects, which pre-date FB et al. You might carry a photo of a loved one, and that's enough to trigger that part of your brain that craves contact. You might have a pet or a "companion animal" as they are called these days. Children (and some adults) have meta-pets - stuffed toy animals.
FB quite deliberately leverages these urges - it is designed to trigger all the fear-of-being-outside-the-tribe that evolution gave you. Why does it tell you that all your friends are at an event, say? To make you feel like you should have been paying more attention to FB so you could have gone too..
People used to read newspapers while sitting on the crapper. In the 90s it wasn't uncommon to go to the bathroom in someone's house and there to be a stack of magazines on the windowsill...
A couple of companies I have worked for have tried company social networking e.g. with Yammer or Tibbr. It doesn't work because companies are fundamentally not social. Like, am I suppose to follow my manager, and his manager, and her manager? Do I have to "like" what they say even if I know it's complete nonsense? Will it be noticed if I'm the only one that doesn't? Can I ever post an honest status, or comment on anything? Is my "friends" list being used to judge me? Does my "engagement" with this project, which was mandated by the CEO, affect my annual appraisal, because you can bet it's tracked.
And it doesn't help that the software itself is universally bad, if it were ever exposed to the public internet where people had a choice to use it or not, it would sink without trace...
Sometimes the old protocols are the best