I believe that's what they are doing. I was removed from the committee after sharing the studies I found so I'm just pushing the buttons they tell me to push at this point.
I'm a sysadmin for a public school district and the admins are working on rolling out Gemini for students/staff. I've shared all the studies I can find about cognitive decline associated with LLM use, but it seems like it's falling on deaf ears.
Disclaimer, I was a Linux admin at OCLC for a few years. The WorldCat database has been around since the early 70s, so I think that helps the numbers a bit. I don't have any insight into their marketing/sales/end user experience though.