Fines are always going to be a slap on the wrist to FB. The purpose here was to set precedent, but I don’t see it discouraging FB or any similar existing company to change their behavior, because that would also require them to change their business model. That’s not going to happen until users stop using their service. Ultimately the net effect of this fine is to provide a roadmap for future companies in how to formulate their business models. The problem there is that tech will always be ahead of regulations by its very nature.
Btw, anyone know where that $5B gets put to use?
Maybe it should subsidize our taxes so that we can benefit from some of the value we have generated for FB as users. Kind of like a refund for allowing them to monetize our personal data.