Some boards have given CEOs earnings per share based compensation plans, so it’s also a quick way for those to meet their compensation objective. Wise boards don’t structure compensation plans in such a manner, but some do.
Looks like they're just trying to get additional sensor data to train their neural nets (crowd source the data). I'm not sure if a single camera from a dash mounted mobile device plus vehicle control data is enough for training a neural net for fully autonomous driving, but it's certainly valuable for driver assist features.