It seems extortionately high. I've just started with some small ads for an ecommerce site I'm playing about with. Currently costing £0.34 per click, with a relevancy of 6.
This is optimising for sending visitors to my website though. If you focus on page likes or soemthing, then it's not likely you'll get very good off-site CTR
This is optimising for sending visitors to my website though. If you focus on page likes or soemthing, then it's not likely you'll get very good off-site CTR