Capitalism on a smaller scale is broken. Once you have achieved a monopoly they become entrenched in the socio-political system.
On a global scale, where laws can't protect I.P. we will see innovation coming out from new sources. If America is happy to stagnate, we will see India and China leading the future.
why should they change the brand for your delicate sensibilities?
the whole point of google is that its an incredibly complicated piece of technology simplified into a search bar. a simple, fun brand - makes sense to have a playful work enviornment.