How is something this vague "directed to systems and methods for providers of products and/or services to interact with users of those products and services to gather information from those users and transmit that information to the provider" patentable?!
If you look at the chart, you'll notice the 3rd feature didn't affect our sales much at all. We've pushed out 12 major feature updates since launch and I believe that had an impact on our sales as people can feel confident that we stand by our product.
Technically speaking, we'd made about $40K in app revenue from our previous apps before we launched iMockups. That $100K is just iMockups revenue, not total for the company.
But you are correct that it was the best ROI so far for any of our apps.