if the "adds a bit of value" is enough for your customers or new customers to switch to the alternate product then you were missing something all along that your customers wanted that you weren't providing, so:
* Listen to your customers
* Provide top-quality support
* Constantly improve your product
you will see loyalty and a growing business through more referrals, all of which will make the other guy look like a cheap imitation.
* Listen to your customers * Provide top-quality support * Constantly improve your product
you will see loyalty and a growing business through more referrals, all of which will make the other guy look like a cheap imitation.