It's exactly that. I have an account on Mastodon that I haven't opened in months. I use Bluesky a couple of times a day. On Mastodon I couldn't find interesting accounts to follow for weeks. On Bluesky I was up and running after an hour thanks to starter packs. Ease of use trumps (what a word!) philosophy for me. And probably most other people too.
BTW I already lost 10 years of posting on Twitter. Did not care for a second. Do people REALLY care about their postings on micro blog sites? It's not like a box of photographs that I would pass to my children on my deathbed...
I am just a typical Office user in a small company environment. Copilot buttons started popping in various Office applications. When I asked Copilot in Outlook to summarise mails from one of my contacts it happily searched the Internet and said it found nothing. AAA experience.