Hi HN community
I’m Peep, founder at Wynter (bootstrapped). Long-time reader, first-time posting a product.
360 view: get feedback on your website copy / marketing from the people you’re trying to market to.
You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working? The symptoms of ineffective messaging aren’t easy to spot.
When people read your website, do they get it? Do they want it? Are they nodding their heads or rolling their eyes?
Our tools tells you. We have real people - lookalike audiences of your actual customers - looking at your website, and answering questions about what they’re reading.
Essentially we’re a B2B panel company. We have a panel of people in our database, and we know many things about them: their title, industry, company size, etc. Like software developers at SaaS companies or product people at ecommerce.
On our platform, you can request people representing your target audience, and get feedback on your marketing/sales pitch.
Get data, optimize, write clearer / more interesting copy, convert more customers.
You need to be different in a way that's meaningful to the customer. "Most environmentally sensitive email marketing software" is likely not gonna land, even though you'd be the only one doing that.
If you address my pain, solve for my particular use case that nobody else is addressing, I might choose you. But if you're just like Mailchimp (that Im familiar with), I'll go with Mailchimp.
Author here. I spent the last winter studying differentiation - reading every book on the topic I could find (surprisingly little has been written about it), discussing it with people, thinking about it constantly.
The article is a summary of this work. Happy to answer any questions.
Not true at all. I've been running my blog on WP since 2011, doing over 100k monthly readers since 2012. Not a since hack incident. It's the world's biggest CMS, its security has come a long way since the early days.
Wordpress has a powerful ecosystem, great usability, and it's free. Hard to beat.
I'm playing with Webflow for one of my other sites. Content editing capabilities and large scale content management is lightyears behind Wordpress still.
If your A/B testing is about color schemes and buzzword order, you're doing it wrong. Random spaghetti testing is a surefire way to waste your time.
“Green vs orange” is not the essence of A/B testing. It’s about understanding the target audience. This starts with research, and your hypotheses are validated with split testing. Doing research and analysis can be tedious and it’s definitely hard work, but it’s something you need to do.
Serious gains in conversions don’t come from psychological trickery, but from analyzing what your customers really need, the language that resonates with them and how they want to buy it. It’s about relevancy and perceived value of the total offer.
Unless you have the ability to foresee the future, it's impossible to know in advance which language, content and layout will resonate the best with your target audience.
360 view: get feedback on your website copy / marketing from the people you’re trying to market to.
You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working? The symptoms of ineffective messaging aren’t easy to spot.
When people read your website, do they get it? Do they want it? Are they nodding their heads or rolling their eyes?
Our tools tells you. We have real people - lookalike audiences of your actual customers - looking at your website, and answering questions about what they’re reading.
Essentially we’re a B2B panel company. We have a panel of people in our database, and we know many things about them: their title, industry, company size, etc. Like software developers at SaaS companies or product people at ecommerce.
On our platform, you can request people representing your target audience, and get feedback on your marketing/sales pitch.
Get data, optimize, write clearer / more interesting copy, convert more customers.
Thanks for any and all feedback!