Wherever you come out on the authors' core argument, this is an important perspective to consider. Companies need to open their minds about phenomena they ultimately can't fully control. Seeing piracy as an issue with some level of nuance, rather than attacking it without context, is simply more productive.
I joke with Andrew Winston that after each of our conversations I require a stiff vodka martini. The thing is we must listen. Start here. It’s as rational a view as you will find
It's important to read this article w/out a political agenda as I don't the researchers have one. Aging in a young industry is a topic worthy of even more coverage.