Philosophic words have been a part of programmers life sometimes but not misleading. Go in depth and you would get the meaning. I must say it is cleaver use of words.
Or it may be that the words connect everyone in their own domain. If a marketer reads it's kinda looks like a pitch, if a programmer reads it's kinda client, if a husband reads its like way to ask his wife, so on and so forth, Cleaver use of words.